Our inventive technology platform connects consumers with a new brand and adds data to the interaction.

Swedish Match Group
The notion may seem quaint today, but the multinational giant that is Swedish Match Group was very much built on the 19th century industrial process of turning timber into matches. Today, Swedish Match Group is a unique, modern tobacco company, striving to become the global leader in smoke free tobacco products. The company's core product, Snus, is currently being launched in the U.S. Utilizing CapturePoint, an innovative technology software platform developed exclusively by RDI/A, Swedish Match Group is able to market its new product on handheld devices that actually capture consumer data as they interact with the technology.