Feed It Forward was a viral success, gaining national headlines and over 10 million hits in 30 days.

As the nation's leading website for restaurants and restaurant gift certificates, Restaurant.com connects restaurant seekers and food lovers to savings at more than 9,000 restaurants nationwide. Restaurant.com teamed up with RDI/A to bring the Feed It Forward program to life. The task was to allow consumers to give away $30 million in free restaurant gift certificates over 30 days by treating friends, family, colleagues, or anyone deserving to savings on a great meal out. RDI/A utilized PromoVantage to administer the promotion and developing engaging interactions encouraging consumers to Feed It Forward throughout the holiday season.