With millions of entries RDI/A helped take the online McDonald’s Monopoly game to the next level.
McDonald's and the Monopoly game are arguably the most prominent recurring promotion in the world. McDonald's presented the challenge of developing an online and SMS version of the popular game that complimented the in-store experience. RDI/A helped to develop the framework that was above and beyond their expectations. RDI/A created both Flash and web 2.0 versions to ensure that users could participate despite band width limitations around the country.